The Viral World of Tik Tok Marketing and Why You Should Be on Board

Tik Tok! I’m sure you’ve heard of it by now. The viral platform that has created a new and creative form of social media. 

In August of 2018, Tik Tok merged with Musically, another famous video-sharing platform. The app’s success has only drastically improved since then. It brings in around an astonishing 1 billion monthly active (1 BB) users and is still on the rise.

Marketing on Tik Tok is an amazing way to bring in more publicity, clients, and views of your site/products. The way to do this is to find your niche. Download the app and search for any key word in the search bar. Hundreds if not thousands of videos will come up with the specifics of your keyword. That’s because Tik Tok thrives on the diversity of the content that is produced on the app. And the reason for this? It’s because Tik Tok gives everyone the ability to build a platform. Unlike most social media, it doesn’t matter how many followers you have. Videos you create have the potential to reach millions of different users.

Now here’s how. 
Download the app and build your profile. Make it fun, concise, and uplifting while still giving viewers a good notion of your brand. Link your socials, websites, and anything else you can to gain traction from Tik Tok to other outlooks. 

Once you have your profile set up, it’s time for the fun part - creating content! Tik Tok thrives on short videos. Your videos can be up to 60 seconds long, but many choose to stick with 15-second videos. The most important thing to do is to cater to your niche! You want to connect with an audience that is intrigued by your brand and the content that you put out. Reflect your brand and get personal! If you’re looking for inspiration scroll through the app or search hashtags about your brand or services to see how others are marketing on Tik Tok. 

While much of Tik Tok is full of humorous and lighthearted videos, the marketing aspect of Tik Tok is not something you want to miss out on. Still skeptical? Search your favorite brands on the app and see just how many have joined in on the fun;)

Check out how our CEO, Afton markets her new jewelry business TOTEMbyafton on Tik Tok (www.tiktok.com/@totembyafton)!