About ABS Consulting

A Brand Strategy (ABS) Consulting was founded by Afton Baily Griffin in 2013 after years of in-house strategic marketing consulting in various industries. One unifying factor of the successful nonprofits and companies Afton worked with was their ability to understand the big picture and formulate a comprehensive strategy to execute their goals. 

A Brand Strategy Consulting is more than just a name: fundamentally, a brand strategy is the difference between the success and failure of your company. Without a succinct, defined brand strategy your products and services are just additional noise in the saturated marketplace. We provide the tools to give your company the edge it needs over the competition.

We provide hourly and retainer-style consulting services for web development, marketing, digital public relations, and strategy. Contact us today to start making the vision you have for your company a reality.

About Afton Baily Griffin, CEO

Afton is an experienced web marketing professional having worked in various fields throughout her career. Prior to managing A Brand Strategy Consulting full time she worked as the lead project manger for the National Charter School Resource Center with the US Department of Education at Safal Partners management consulting firm.

Previously she was the Director of Marketing and Business Development team at luxury interior design firm Laura U, Inc. At Laura U, Afton was responsible for pitching editorials, marketing strategy and execution, events, social media strategy, business development, and retail marketing. Prior to working for Laura U, Afton was the Manager of the Technology and Innovation Department at the Laura and John Arnold Foundation managing a budget of over $1M and 24 staff working on the ERIN Project and the Giving Library.  

Before she worked at the Laura and John Arnold Foundation, Afton worked with Texas Comptroller Susan Combs’ political campaign where she was the campaign director during the 2010 cycle. Afton spearheaded several large projects including public relations, fundraising, accounting, staff management, as well as the website and branding.

Afton holds a degree in Corporate Communication from the University of Texas at Austin and is an American Academy of Project Management certified Master Project Manager. She was born and raised in Midland, TX and currently resides with her husband, Bradley Griffin, in Houston, TX with their new baby, one cat, and two dogs. When Afton is not consulting she is writing on her fashion-lifestyle blog TheWellSet.com, or traveling to new places and trying new things.