Customer Acquisition vs. Optimization

When it comes to digital marketing there are lots of jargon heavy words tossed around.

You have probably been privy to some of them and had to either guess their meaning or secretly Google them in your spare time. Words such as "optimization strategy" or "user metrics" or even "bounce rate" or "time on site" may leave you with a bit of a headache. Rest assured you are not alone. All of these words have significant meanings and can really help inform your digital marketing strategy; if you can figure out what they mean in general and, more importantly, what they mean to you.

It goes with out saying that Google is a tremendous resource for deciphering the marketing-jargon-noise, but in my opinion an informed partner is what will really make you stand out. Having a person that you trust explain and teach you about these items will set you apart from the herd when it comes to using these numbers and terms to do better marketing work online. Yes, this is a not-so-subtle argument for hiring a digital marketing consulting like us. It's the same reason you would hire an attorney to navigate the complex legal jargon to get your best results in any sort of legal predicament. Sometimes it is just best to leave it to the experts.

Need help figuring out what all this means to you? Contact Us and Become a Client today.