The Psychology of Logo Color
It goes without saying that your company's logo is very important. Even a layperson knows that logos have significance. Here's just a few reasons:
- They serve as a first impression for your company.
- They are a lasting mark that you use consistently across all platforms (hopefully you are! this is branding 101).
- Logos are also shorthand for your business, your services, and ultimately you.
Independent of just having and using a logo consistently the design is also paramount in your logo's success. There are many things to consider when working with a designer (call us today to let us design yours!) - namely color and layout out. Thankfully the folks at Colourfast have come up with a handy-dandy infographic that delves deeper into the meaning behind colors.